Columbia Sportswear has increased its support of 23XI Racing driver Bubba Wallace and the No. 23 Toyota Camry TRD for the 2023 NASCAR Cup Series® season. Columbia connects active people with their passions with outdoor, active and lifestyle products and is spotlighting Wallace and his signature style with a special line of sportswear designed by the NASCAR® star. The partnership is also providing a sleek black-and-gray camo pattern on the No. 23 ride in multiple races during the 2023 campaign. Now the official Lionel Racing die-cast of Wallace’s No. 23 Columbia Toyota Camry TRD is available to order.